We Have Always Done It That Way

Massive web site redesigns are often very disruptive. Significant changes to navigation and overall design will confuse your current users who knew how to work with the old site, no matter how unfriendly it may have been. How can you improve the site without creating this disruption?

Instead of waiting for a big redesign to make changes, look at making small, incremental changes every week that each improve the site a small amount. Over time, these will add up to a significant difference. Additionally, the change will be gradual so that your visitors can adjust to the changes easily as they happen, avoiding a big disruption.

For example, Yahoo! has added new options to their home page frequently throughout the years. Each addition was just a small change however the change from a few years ago compared to today is jarring.

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