Membership Should Be More Than a Discount
How many organizations have you joined in order to get a 5% discount? Not too many, I would guess. However, this kind of benefit is often a huge focus of associations in their membership marketing materials and the affinity partnerships that they develop. If you look back at the origins of most associations, they had no benefits like this at the start. It was association for the sake of associating and wanting to make a difference. We need to make sure we continue to offer meaning behind our memberships.
I recently heard a member of an association state that he wanted the image of his association to make him proud to be a member of both the organization and the profession it represents. Now that is a reason to join! How proud does your organization make your members?
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