We Have Always Done It That Way

Even today, too many associations drive their web site design and structure by how they work internally. This usually comes from simply extending current operations to the Web rather than thinking about the entirety of their web site and how well it serves their mission and members. Not having a single person who is ultimately responsible for the overall direction and success of the site contributes to this problem as well.

Associations must consider their web sites from the perspective of their members and other site visitors. Why do members come to your site? What do they want to accomplish? How can your web site provide value to them? Answering those questions will put you on the path to creating a site that meets their needs.

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