http://www.alwaysdoneitthatway.com/2006/02/21/when-a-member-wants-to-give-you-money-get-out-of-the-way/ 101 Things About Associations We Must Change Sat, 06 Mar 2010 19:01:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.alwaysdoneitthatway.com/2006/02/21/when-a-member-wants-to-give-you-money-get-out-of-the-way/#comment-8742 We Have Always Done It That Way » Don’t Be A Bad Toaster Thu, 20 Mar 2008 15:14:44 +0000 http://www.alwaysdoneitthatway.com/?p=42#comment-8742 [...] about buying the worst toaster ever, and his message is basically another version of David’s “Get Out of Their Way” post from the [...] [...] about buying the worst toaster ever, and his message is basically another version of David’s “Get Out of Their Way” post from the [...]

]]> http://www.alwaysdoneitthatway.com/2006/02/21/when-a-member-wants-to-give-you-money-get-out-of-the-way/#comment-8286 Getting Out of The Way | High Context Consulting Mon, 20 Aug 2007 12:24:03 +0000 http://www.alwaysdoneitthatway.com/?p=42#comment-8286 [...] I made a short screencast on Friday showing how Panic does a great job with the shopping cart for their products. In We Have Always Done It That Way, I write about getting out of the way when someone is ready to invest in your product or service: When a member has made the decision to invest more money in the association by purchasing a product or paying dues online, get out of their way and make it as easy as possible for them to complete the transaction. [...] [...] I made a short screencast on Friday showing how Panic does a great job with the shopping cart for their products. In We Have Always Done It That Way, I write about getting out of the way when someone is ready to invest in your product or service: When a member has made the decision to invest more money in the association by purchasing a product or paying dues online, get out of their way and make it as easy as possible for them to complete the transaction. [...]

]]> http://www.alwaysdoneitthatway.com/2006/02/21/when-a-member-wants-to-give-you-money-get-out-of-the-way/#comment-2029 C. David Gammel, High Context Consulting » Blog Archive » Getting Out of the Way Thu, 15 Mar 2007 13:02:38 +0000 http://www.alwaysdoneitthatway.com/?p=42#comment-2029 [...] Indeed it does! One of the entries in our book, We Have Always Done It That Way: 101 Things About Associations We Must Change, that I wrote was about just this. Get out of the way of your members/customers when they are ready to invest with you. Here is the full entry from the book, also available on the WHADITW blog: Many associations collect demographic data from their members when they join or renew their membership. Sometimes this can be as simple as a few check boxes to more involved multi-page surveys. When dues invoices could only be sent via postal mail, it made sense to piggy back a data collection tool with it to save money on postage and take advantage of the member’s attention. [...] [...] Indeed it does! One of the entries in our book, We Have Always Done It That Way: 101 Things About Associations We Must Change, that I wrote was about just this. Get out of the way of your members/customers when they are ready to invest with you. Here is the full entry from the book, also available on the WHADITW blog: Many associations collect demographic data from their members when they join or renew their membership. Sometimes this can be as simple as a few check boxes to more involved multi-page surveys. When dues invoices could only be sent via postal mail, it made sense to piggy back a data collection tool with it to save money on postage and take advantage of the member’s attention. [...]

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