May I Have Your Attention Please!
Posted on June 26th, 2006 by David
How much attention do your members pay to you? Many web-oriented companies and services have begun thinking about how much of their customers’ attention they receive rather than how much of their money they get. This is described as attention economics.
Framing your products and services within the concept of gaining attention may help you to to better target your members’ interests and ultimately increase revenue and member satisfaction over the long run.
Some attention questions to ask about your association:
- How much of our members attention do we want?
- How much should we have?
- How much do they give us now?
- What are they paying attention to?
- How well do our current products and services get their attention?
If you focus on getting and retaining your members’ attention, the money will follow.
David, I would propose slightly different questions:
+How do our current activities help members manage their attention more effectively?
+How do our current activities induce fragmentation in our members’ attention resources?
+What do we offer our members that attracts their attention?
+What, if anything, do we do that might cause our members to avert their attention?
+What will it take for our association to be front-of-mind with members?