Comments on: Status Quo Trap http://www.alwaysdoneitthatway.com/2007/04/02/status-quo-trap/ 101 Things About Associations We Must Change Sat, 06 Mar 2010 19:01:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Moving From Me To We.com » Blog Archive » How Will We Meet in the Future? http://www.alwaysdoneitthatway.com/2007/04/02/status-quo-trap/#comment-8682 Moving From Me To We.com » Blog Archive » How Will We Meet in the Future? Mon, 05 Nov 2007 19:41:54 +0000 http://www.alwaysdoneitthatway.com/2007/04/02/status-quo-trap/#comment-8682 [...] Whatever your profession or industry in which you work you probably get invited to join one or more professional associations. And if you have attended your peers’ annual conference you know, first-hand, the power of meeting your peers face-to-face to keep up with the latest trends in your work world. Plus some of your closest friendships may have blossomed through meeting at those conferences year after year. That is especially true if you are a boomer or older. Let’s not fall into the Status Quo Trap. [...] [...] Whatever your profession or industry in which you work you probably get invited to join one or more professional associations. And if you have attended your peers’ annual conference you know, first-hand, the power of meeting your peers face-to-face to keep up with the latest trends in your work world. Plus some of your closest friendships may have blossomed through meeting at those conferences year after year. That is especially true if you are a boomer or older. Let’s not fall into the Status Quo Trap. [...]

]]> By: Kare Anderson http://www.alwaysdoneitthatway.com/2007/04/02/status-quo-trap/#comment-4987 Kare Anderson Wed, 06 Jun 2007 17:27:24 +0000 http://www.alwaysdoneitthatway.com/2007/04/02/status-quo-trap/#comment-4987 One of the biggest status-quo traps for associations is their cautious, iterative moves towards use of the new social media tools. Jump the chasm. In brief, many may be co-opted by a member(s), exhitor(s) or a complete outsider who chooses to launch an online social network to serve their kind of members. Might include a tagged directory of members of member-generated tips, tag clouds, forums and group and individual (also tagged) blogs, captioned photos, vlogs and podcasts. It could attraact smart content with monthly prizes for the "Top Ten" best tips/content provided by registered members who joined the free network (as voted by the registered members) - with prizes provided by a big company in the form of e-gift coupons. Once the network attracts 25,000 members minimum, according to Bart Barden, it can hunt for underwriters/advertisers to not only underwrite the cost of serving a true member-based community but make a profit in such service. Then the owner of the online social network could hire or contract out staff to plan the annual conferences (with, of course, year-long follow-up via the blogs, etc. to keep the community converations going. Love to see some of these social media gurus (mashable, TechCrunch, PaidContent, Federated Media Publishing, etc.) in a MC-led panel at MPI, PCMA, ASAE and/or SGMP - (or maybe sponsored by Primemedia Betsy?) where each panelist gets 10 minutes to rock our world with their best two pieces of advice re success scenarios that associations ought to adopt for "the Power of Us" to flourish - then take questions from the "audience." Vlog, blog and podcast it all of course. One of the biggest status-quo traps for associations is their cautious, iterative moves towards use of the new social media tools.

Jump the chasm.

In brief, many may be co-opted by a member(s), exhitor(s) or a complete outsider who chooses to launch an online social network to serve their kind of members.

Might include a tagged directory of members of member-generated tips, tag clouds, forums and group and individual (also tagged) blogs, captioned photos, vlogs and podcasts.

It could attraact smart content with monthly prizes for the “Top Ten” best tips/content provided by registered members who joined the free network (as voted by the registered members) – with prizes provided by a big company in the form of e-gift coupons.

Once the network attracts 25,000 members minimum, according to Bart Barden, it can hunt for underwriters/advertisers to not only underwrite the cost of serving a true member-based community but make a profit in such service.

Then the owner of the online social network could hire or contract out staff to plan the annual conferences (with, of course, year-long follow-up via the blogs, etc. to keep the community converations going.

Love to see some of these social media gurus (mashable, TechCrunch, PaidContent, Federated Media Publishing, etc.) in a MC-led panel at MPI, PCMA, ASAE and/or SGMP – (or maybe sponsored by Primemedia Betsy?) where each panelist gets 10 minutes to rock our world with their best two pieces of advice re success scenarios that associations ought to adopt for “the Power of Us” to flourish – then take questions from the “audience.”

Vlog, blog and podcast it all of course.

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