We Have Always Done It That Way

The folks at 37 Signals put up a nice post that gets at the psychological traps that can snare us in WHADITW thinking. Their solution is to start projects with ONLY four hours of work, before they “come up for air” and reevaluate.

“When you’ve done nothing, you don’t have a realistic view of what it’s going to take. But when you’ve spent days or weeks on something, you can get too invested. It becomes hard to change, admit you’re wrong, or that what you’ve been doing isn’t actually worth more effort.”

Imagine if you’d been doing it that way for years! Oh…right….you can.

Tags: The Way We Execute, We've Always Done It That Way // Add Comment »