Comments on: When Data Crunches You

By: Webanalyticsbook » Web Analytics Links - six

Webanalyticsbook » Web Analytics Links - six — Mon, 22 Oct 2007 15:29:39 +0000

[...] When Data Crunches You [...]

By: When Data Crunches You | High Context Consulting

When Data Crunches You | High Context Consulting — Fri, 19 Oct 2007 16:43:43 +0000

[...] Done It That Way blog appears to have made a direct hit on the pitfalls of being too data-oriented: When Data Crunches You. Several comments so far and [...]

By: David

David — Fri, 19 Oct 2007 16:38:25 +0000

You’re exactly right, Kristi (and Wes’ story gives a good example). You have to ask that question before you start measuring, making it a key part of your overall project planning.

By: Kristi Donovan

Kristi Donovan — Fri, 19 Oct 2007 16:32:54 +0000

I love the meetings where more data is requested, it gets provided at the next meeting, and then more data is requested. I’ve been through that more times than I can count. I’m convinced it’s a strategy for inaction. Sometimes you just have to pull the trigger. David you make a good suggestion – asking what’s this going to give us that could change where we’re headed.

By: Wes Trochlil

Wes Trochlil — Thu, 18 Oct 2007 20:29:27 +0000

Well stated! I once had an ED who held two (not one, but two) masters degress in engineering. He LOOOOVED data. I spent an afternoon providing some data to him that he meticulously turned into Excel graphs and charts. When I asked him what he was going to DO with the charts, his response was “Nothing. But these look really cool.”

By: Maddie Grant

Maddie Grant — Thu, 18 Oct 2007 19:27:20 +0000

Agreed! Some data can be good, e.g. if it enables a conversation to go from abstract to action, but I find people tend to be great at asking for data (causing you-know-who to have to scramble for it), then do nothing with it after they get it. Nothing irritates me more…