eLearning Like Fast Food
The premise of this posting is simply this…take the time to plan your eLearning strategy FIRST, before you start developing eLearning. Second, it doesn’t take much to get your strategy started or designed. The key, however, it to do something different than what your organization has done before. Do NOT take the We Have Always Done It That Way approach to designing eLearning. What I simply mean is this, the approach we use to design new conferences and seminars doesn’t necessarily apply to eLearning – and frankly, it shouldn’t. It is very important to come up with a totally different approach to designing education and professional development in the virtual world.
The key concept is that eLearning might be best “consumed” like Americans eat fast food. It needs to be convenient, quick, and taste decent enough. What I simply mean is this. Participants need to be able to find your eLearning products easily and it needs to be formatted in a way that is convenient to your participants. Strongly consider the participant’s work environment and plan the design accordingly. Second, people need to get in, consume the content, and get out quickly. eLearning programs that go on for hours do not typically get the results the organization is looking for. Finally, the program needs to be decent tasting enough that members will come back. There isn’t an expectation that it is a Kobe steak, just a decent burger will do.
Make the learning engaging but convenient, quick and decent.
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